From the Founder:
Hi my name is Shelly Sahi and I’m from Detroit Michigan!
Growing up in the Midwest I lived vicariously through fashion magazines. I love the glitz and glam hidden between the cover of those glossy pages but I never understood why the women in those magazines never look like me. You see, I love my Indian skin but why wasn’t it brown beautiful enough for the fashion world?
When I started experimenting with products, I realized the product offering is just as limited. I would look at a foundation line and pick the only shade that look like me only to go home and find out that it was too orange or yellow.
You see unlike the skin complexion that can fluctuate from pale to tan, the undertone itself is as unchanging as a color of your eyes so it doesn’t matter if you gain a tan or lose a tan, you’re always going to be only one undertone: either pink, neutral or yellow. So why are all color cosmetics tone deaf?
Enter Sahi Cosmetics- good for you luxury cosmetics for your undertone. I used my materials science background to create color cosmetics with high performing skincare ingredients. Every product I create has skin nourishing ingredients and it's all cruelty-free and paraben-free!
Just remember, It’s not just lipstick, it’s the confidence that shines through every color.
YouTube: Shelly Sahi