Here at SAHI Cosmetics we saw there was a major problem in the cosmetics industry – there was no room for variation of color. Men and women of medium, olive, dark or just tanned skin had trouble finding a shade that fit them perfectly. We decided that everyone should have this perfect shade and not settle for anything less. That is how we got started and continue to keep this mission in mind – everyone deserves to feel comfortable with their complexion.
Our company not only caters to people of all colors, but also encourages them to “Own Your Color.” As a scientist and innovator, CEO Shelly Sahi, has dedicated her life to creating luxurious and high-performing products. Our team is dedicated and passionate about making durable, innovative products that will cater to every skin color.
No one should feel uncomfortable in their skin and everyone should feel the confidence to show off their beautiful radiance.
It’s not just lipstick, it’s the confidence that shines through every color.