About Us

Here at SAHI Cosmetics we saw there was a major problem in the cosmetics industry – there was no room for variation of color. Men and women of medium, olive, dark or just tanned skin had trouble finding a shade that fit them perfectly. We decided that everyone should have this perfect shade and not settle for anything less. That is how we got started and continue to keep this mission in mind – everyone deserves to feel comfortable with their complexion.

Our company not only caters to people of all colors, but also encourages them to “Own Your Color.” As a scientist and innovator, CEO Shelly Sahi, has dedicated her life to creating luxurious and high-performing products. Our team is dedicated and passionate about making durable, innovative products that will cater to every skin color.

No one should feel uncomfortable in their skin and everyone should feel the confidence to show off their beautiful radiance.

It’s not just lipstick, it’s the confidence that shines through every color.

So go on and OWN YOUR COLOR, MY LOVES!
SAHI Beauty Concierge
SHELLY SAHI CEO/FOUNDER

Shelly is a cross-disciplinary scientist and innovator with 5+ years of direct experience in prototype and product development, project planning, management, industry and market analysis, laboratory testing, brand creation and management, strategy and execution in new venture activity, supply chain management, marketing and sales. She worked for the University of Michigan Hospital researching H. flu and chronic kidney disease before joining the materials science research group at Ford Motor Company. She was promoted to the business office and completed a Ross Evening MBA in 2.5 years. During the MBA program, she started SAHI Cosmetics through Dare to Dream grants, Kickstarter campaigning, and various Zell Lurie Institute of Entrepreneurship scholarships. She also won first place at the Michigan Business Challenge 2017 and is the Weiser Family Entrepreneur Of The Year. SAHI Cosmetics is currently housed at the Desai Accelerator.

ALISHA KUMAR E-COMMERCE MARKETING MANAGER

Alisha Kumar is a BBA major with a minor in the Stamps School of Art and Design. She has a strong passion for design and is curious about the influence of make up on specific customer behaviors and industry level operations of marketing. Alisha is heavily involved in volunteer services within the University of Michigan and outside for teaching at risk K-12 females about sectors of education, creativity, and self worth. Her love for the influence of make up on female self esteem brings her aboard the SAHI Team.

MADHURA KUMAR VP OF STRATEGY & MARKETING

Madhura Kumar is a graduate of the University of Michigan Ross School of Business and an Institutional Equity Analyst at Morgan Stanley. She is passionate about inspiring men and women to feel comfortable in their own skin. Her entrepreneurial spirit and strong desire to make a positive impact on her community led her to join SAHI. She is the Head of Content Strategy and Social Media Marketing.

VARUN SRIDHAR FINANCIAL CONSULTANT

Varun is a graduate of the University of Michigan Ross School of Business. He is an investment banking analyst at Peter J. Solomon Company. He specializes in financial modeling and evaluating the key drivers of growth and profitability for Sahi Cosmetics. He also works on finding and negotiating sources of funding on behalf of the company.

MADI APPLE CREATIVE COPY EDITOR

Madi is pursuing a BA in History and American Culture at The University of Michigan.  Her focus is on American popular culture and studying the latest trends in fashion and art. These interests make her excited and passionate about her work for SAHI and the growing cosmetics industry.  She composes blog posts featured on the SAHI website that showcase her enthusiasm for fashion and beauty.  In addition to her studies, Madi is the proud mom of her dog Nixon and enjoys volunteering with animal shelters.

SONYA CHHABRA CREATIVE PRODUCER

Sonya is attending the University of Michigan, with a Biopsychology, Cognition, and Neuroscience major. Her passion for photography started with a position on her high school’s yearbook and now her passion continues with her position as a photographer for Sahi. She believes that all individuals deserve to feel beautiful in their own skin and should have access to make up that suits them. A lot of her hard work goes into making her Instagram page beautiful (shameless plug: @sonyachhabra).

HUGO SAHI CHIEF MOTIVATING OFFICER

Hugo brings five years of cuddling experience to the SAHI team. He works tirelessly to inspect every inch of our headquarters to ensure safety at all levels. Hugo also inspects everyone’s food and follows people to the kitchen to ensure no one eats without him. He accompanies the team to post office trips, and barks at the USPS staff to ship out packages with efficiency and care.

X